Quiet Hours & Compliance #

Sending a marketing message at 3 AM is the fastest way to get blocked, reported, or fined. Quiet Hours makes sure your automated messages only reach contacts at reasonable times — measured in their local timezone, not yours. It also includes a stricter mode aligned with US compliance laws (TCPA and Florida’s FTSA).

Important: What Quiet Hours Actually Controls #

Before going further, it’s worth being precise about the scope, because this is the single most common point of confusion:

• Quiet Hours applies to follow-ups and AI-scheduled sends — the messages the platform schedules on your behalf after a conversation exists: follow-up cycles, AI-requested “message me tomorrow” sends, and paused-AI resume messages. It does not delay the opening blast of a campaign or broadcast — those go out at the time you launch or schedule them, so pick that time with your audience’s clock in mind.

• Quiet Hours does NOT silence the live AI bot. If a contact messages you at 2 AM, the AI still replies. That’s intentional — a real human just started a conversation with your business, and ghosting them until morning looks broken, not polite.

• If you want a hard “no bot replies after 8 PM” rule, that’s a separate setting: campaign active hours. Each campaign has its own active-hours configuration controlling when the AI is allowed to respond at all. Quiet Hours protects outbound sends; active hours gate inbound replies. Use both.

• Quiet Hours does NOT reach into Automations on its own — each automation has its own switch. The setting on this page covers campaign sends and follow-ups; it does not apply to an automation’s steps. Instead, every automation carries a Respect quiet hours toggle in its trigger step (click the trigger on the canvas and scroll to the bottom of its settings). Switch it on and that automation holds its message steps between 8 PM and 8 AM in the contact’s local time and sends them at around 8 AM instead; the automation’s other steps, and the timing of the trigger itself, are unchanged. It’s off by default, so an automation you built earlier keeps firing exactly when its workflow says. See Automations.

In short: Quiet Hours = outbound throttle. Campaign active hours = inbound bot schedule. Automations = whatever time you built into the workflow, unless you switch that automation’s own Respect quiet hours toggle on.

Why Quiet Hours Matter #

• User experience. A notification at 2 AM annoys people, gets your number muted, and makes contacts more likely to mark you as spam.
• Legal compliance. Several jurisdictions regulate when businesses can send marketing messages:
  • US TCPA — restricts automated calls and texts to between 8 AM and 9 PM in the recipient’s local time.
  • Florida FTSA — stricter still, prohibiting Sunday sends and limiting daily calls per recipient.
  • GDPR (EU) — while not time-specific, requires automated outreach to be proportionate and respectful.

Quiet Hours is the platform’s built-in safety net. Turn it on once and it covers follow-ups and AI-scheduled sends across the whole account.

The Default Quiet Window #

When Quiet Hours is enabled, the allowed sending window is 8 AM to 8 PM in the contact’s own local timezone. The contact’s timezone comes from their profile when we have it; otherwise it’s estimated from their phone number’s country code, which for large multi-timezone countries means one representative zone for the whole country.

• Local time means the contact’s timezone, not yours. The platform infers it from the contact’s phone-number country code (or a saved timezone on the contact). If you’re in Amsterdam and the contact is in Los Angeles, “8 AM” means 8 AM Pacific Time.
• The window is per-day, every day. Messages scheduled before 8 AM local time are pushed to 8 AM that day. Messages scheduled at or after 8 PM are pushed to 8 AM the next day.
• A small random delay is added so queued messages don’t all fire at exactly 8:00:00 — also a deliverability best practice.
• If the contact’s timezone can’t be determined, the message sends as scheduled rather than being deferred indefinitely — this only happens for very rare or unparseable phone numbers.

Enabling Local-Time Sending #

How to get there: Settings → Profile (Account group).

1. In the left sidebar, click Settings (gear icon).
2. In the Settings menu, click Profile under the Account group — this is the default section that opens.
3. Scroll down to the Follow-up timing card.
4. Toggle Respect quiet hours on.

On a phone? The left sidebar hides behind the menu icon (☰) in the top corner — tap it first to reach Settings.

That’s it — no save button. The change applies immediately and starts affecting all future follow-ups and AI-scheduled sends on the account.

New accounts: Both quiet-hours toggles are ON by default for accounts created after May 2026. Existing accounts default to OFF until you enable them, so your current behavior won’t change unexpectedly.

US Strict Mode #

Right below the quiet-hours toggle, in the same Follow-up timing card, is a second switch: US strict mode (no Sunday sends).

When enabled, this adds two extra rules for US contacts only:

• No Sunday sends at all. Any message scheduled for a Sunday in the contact’s US timezone is pushed to Monday at 8 AM local.
• The standard 8 AM – 8 PM window still applies on every other day.

This mode is recommended if you message any US-based contacts. The Florida FTSA expressly prohibits Sunday telephone solicitations, and the federal TCPA’s safe-harbor language uses an 8 AM – 9 PM window — our 8 PM cutoff is intentionally one hour tighter to give you a comfortable margin.

Non-US contacts are unaffected — a French contact still gets messages on Sunday (within the 8 AM – 8 PM Paris window) even with US strict mode on. Country detection is automatic from the contact’s phone number.

What Quiet Hours Affects #

The key principle: if a contact reaches out to you, the AI replies immediately regardless of local time. Quiet Hours only defers messages that you initiate.

What Happens to a Message Scheduled Inside Quiet Hours #

The message waits — it’s not dropped or cancelled, just pushed forward to the next allowed moment in the contact’s local time.

For example, launching a campaign at 10 PM your time to a contact in the same timezone:

1. The message is queued normally.
2. The platform notices it would land inside quiet hours.
3. The send time shifts to 8 AM the next morning (contact’s local time).
4. A small random delay (up to ~15 minutes) smooths out the send burst.
5. The message goes out at 8:00–8:15 AM the next day.

The shifted send shows up in the chat at the actual send time, and any follow-up scheduling cascades from there. If US strict mode is on and the rescheduled time would land on a Sunday, it’s pushed one extra day to Monday 8 AM.

Best Practices #

1. Always enable both toggles if you message US contacts. TCPA penalties start at $500 per violation and can climb to $1,500 per message for willful violations.
2. Leave quiet hours on even for non-US audiences. The 8 AM – 8 PM window is a universally polite default and won’t hurt engagement — most people don’t check messages outside that window anyway.
3. Set your campaign send times in your own timezone. No need to do the math on contact timezones — Quiet Hours handles the per-contact adjustment automatically.
4. Don’t disable quiet hours to “send faster.” Burst-sending outside the window doesn’t actually increase delivery — most messaging providers throttle off-hours traffic anyway, and you risk account-level penalties on top.
5. Pair with the Follow-Up System. Follow-ups are the most common source of off-hours sends because they fire hours or days after the original message. Quiet Hours is what keeps a “send at 3 days” follow-up from landing at 2 AM.
6. Verify your contacts have country codes. Quiet Hours uses the phone-number country code to infer timezone. Contacts imported without one may fall through to the “send as scheduled” fail-safe.

Frequently Asked Questions #

Does Quiet Hours apply to WhatsApp template messages? Yes. Templates, freeform messages, follow-ups, and cold-lead messages all respect the quiet window.

What if the contact is in a timezone I don’t recognize? The platform supports all standard IANA timezones. If the timezone genuinely can’t be resolved from the phone number, the message sends as scheduled rather than being deferred indefinitely.

Can I customize the 8 AM – 8 PM window? Not currently. It’s fixed to match the most conservative legal envelope across jurisdictions. If you need stricter business-hours-only sends, use the Respect Business Hours toggle on each campaign’s follow-up settings — that one is configurable per campaign.

Does this change anything about the AI replying to incoming messages? No. The AI always responds in real time when a contact messages you, regardless of local time. Quiet Hours only governs outbound messages you initiate.

Next Steps #

• Account Settings — Manage your profile and security.
• Follow-Up System — Configure how follow-up cycles work.
• Notifications — Set up how you’re alerted to events.

Need help configuring quiet hours? Contact Support.